Most of the larger publishers are fairly ambivalent about book launches, while many of the smaller more literary imprints can be quite supportive.
As an author it’s a terrific way to send your book off into the world as it offers an opportunity to celebrate with friends and family at the end of what has often been a gruelling journey. There are expenses involved – food, drinks, venue hire – and you may want an MC. If you can get someone well-known to launch your book, all the better. If you’re providing alcohol you may wish to try for sponsorship from a local winery. Certainly for those who are self-publishing a launch affords an opportunity to capture sales that might otherwise require a great deal of leg work and, if you can get enough people coming along, it can provide a significant sales boost if your publisher is producing a limited print run. Quite a few publishing houses will contribute limited financial support but this rarely covers the costs involved.
The SA Writers Centre offers a book launch service to members, which includes free use of the Atrium, our kitchen facilities, refrigeration, wine glasses and plates, plus the use of our Fender PA system if required. There is a hire fee of $50 for the PA.
You can also purchase a copy of Book Launching for Authors: Making the Most of Your Sales by Susan Rintoul and Bill Phippard.
A launch in the Atrium
at the Writers Centre